Consumer behaviour Essay Example | Topics and Well Written Essays - 1250 words - 5

Consumer behaviour - Essay ExampleIn this regard, the firms will formulate a tradeing mix that reaps maximum benefits given the diverse market purlieu and the organizations resources (Lewis and Sappington, 1994). This brings to the fore certain marketing strategies like segmentation, targeting, and market positioning. This paper will seek to establish whether the market can be inclusive to all consumers. Moreover, this paper will try to establish whether the market should be inclusive to all customers. This paper will focus on the fashion world in entrap to draw meaningful insights on the aspect of inclusivity and exclusivity of the marketplace. It is important to note that the scope of this study will be on the inclusivity and exclusivity of consumers within the fashion market place. Other markets will therefore not be cerebrate on due to the dimension that this paper will take.The fashion market is a diverse and energizing field that is constantly changing to accommodate the dynamic tastes, preferences, and inescapably of the clientele (Johnson and Myatt 2006). Players in this industry guard to be abreast with the new trends as well as new emerging markets. This kind of reactiveness makes these firms to ride out relevant in the fashion industry (Doeringer & Crean, 2006, p. 54). It is imperative to note that, the participants in the fashion industry assimilate their own predetermined market. The goods that they produce are meant to serve a particular set of consumers. These firms rend to rate a niche and work to satisfy all the specifications that are required in that niche market (Dalgic, 1998, p. 4). In this regard, the success of a certain product in this niche market is because of the desires, wishes, or needs of a liberated customer and the consequence of marketers compulsion over an isolated individual. The advantages of adapting niche marketing entailed product prospects, value formation and apparent value, revenues, augmented sales, prices and marketplace stakes, client